Sitemap - 2025 - Mark Josephson

What Founders Get Wrong About Traction

Clarity is a Two-Way Street

How to Stop Reacting and Start Responding

Consensus Kills

The Case for Daily Stand-Ups (Yes, I Mean You)

Clarity First

You Fucked Up, Now What?

What Liana Douillet Guzmán Couldn’t Unsee

Jacob Ross on Trusting Yourself and Building the Business You Can See

The Dangers of Autopilot

Never Get a “Real Job” Again

How to Make Your To Do List

When the World Stopped: Chris Grosso on Leading an IRL Business Through Covid

More! Faster! Now! Forever?

Why You Should Send Friday Updates

Survival First, Mission Second

How to Have Hard Conversations

Perfectly Enough. How Jaclyn Fu Built a Brand Without Permission

Brad Feld’s Give First and the Long Game of Generosity

You Need a Soulmate, Not Just a Cofounder

The Power of Going Back

SaaS Math Doesn’t Work in an AI world

When CEOs Should Be Involved

What Do You Need From Me?

Tapas for One

You Don't Have to Pretend to Be "The CEO"

When Losing Your Voice Leads to Finding Your Purpose

Getting Back to It

Double Opt In Warm Intro

99% Blocked—and Andrew Racine Had No Idea

Leaders: Be Clear & Specific

Keep Calm and Call John McCarthy, Tech's Mr. Wolf

Free Workshop: Prompt Engineering for Humans

How to Interview a CFO

Prompt Engineering for People

Build It. Nail It. Scale It.

Build the Model. Do the Work. Know the Business.

Find Your Simple Math

How to Write a Job Description for a Senior Exec

How to Interview a CTO

How to Interview a Product Leader

Set Goals You Can Fail At

What It Really Takes to Bet the Company

"We Had to Bet the Company" — Nick Francis on Reinventing Help Scout”

Welcome to How to CEO

Your career is not a suicide pact

Your Career Is Not a Suicide Pact - with Chris Gannett

Fear Lives in the Unknown. Replace It with a Plan.

When You’re No Longer Who You Were

Untethered: Nick Gould on Rediscovering Purpose After the Exit

Shitty First Drafts: The Secret to Getting Unstuck

Trust Your Spidey Sense

How to Create Real Urgency Without Causing Chaos

Repeat. It’s the CEO’s Job. Repeat.

3 is My Magic Number

The Power of Mentalization in Leadership: Stepping Into Someone Else’s Shoes

Winning Isn't The Goal in Cofounder Negotiations

Kicking the Can: The Cost of Avoiding Hard Conversations

It's the Feelings, Stupid!

From Gut Punch to Exit

The Knockout Punch: How Kara Berklich Weber Turned Crisis into Opportunity

The Truth About the Best Talent

You suck AND you rock!

Happiness is a Well-Fed CEO

Why Your First Move in a Crisis Should Be Nothing

Aziz Hasan’s Wild First Day as Kickstarter CEO

Burn the Boats: Why You Need to Go All In

Burn the Boats: How Dave Morgan Bet It All and Built the Future of Ad Tech

Take that Call

From CRO to Operating Partner: Embracing Change with Michelle Benfer

Embrace Resilience

A Very Vexing Issue: Lessons in Resilience & Perspective with Claudia Reuter