Mark Josephson

Mark Josephson

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Free Workshop: Prompt Engineering for Humans
Thursday, May 1 at 12PM ET on Zoom
How to Interview a CFO
Hiring a CFO at your venture-backed startup? You don’t need creative—you need correct. Here’s how to interview a CFO who can do the job and help build…
Prompt Engineering for People
Why your team keeps missing the mark—and how better prompts (yes, like AI) can help you lead with clarity and finally get the results you want.
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Build It. Nail It. Scale It.
How to Get Clarity: A Framework for Knowing What Matters Most
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Build the Model. Do the Work. Know the Business.
We built the Bitly model in excruciating detail. Every assumption. Every lever.Not to be right—but to know where to look, and how to make it real.Most…
Find Your Simple Math
Too many CEOs get lost in the weeds. Start with the simple math.Sellers × Deals × Price = Revenue.It’s not the whole business—but it tells you where to…
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How to Write a Job Description for a Senior Exec
Hiring a senior exec at your venture-backed startup? Don’t start with a recycled JD. Here’s how to write one that actually helps you hire the right…
How to Interview a CTO
Hiring your first (or next) CTO? Don’t just hope you got it right. Here’s how to interview technical leaders—even if you don’t write code yourself.
How to Interview a Product Leader
Or: Are they a builder, a boss, or a project manager in disguise?
Set Goals You Can Fail At
“Get better” isn’t a goal.“Publish one post a week for a month” is.The best goals are the ones you can fail at.Inspired by a sharp line from my…
What It Really Takes to Bet the Company
or… The CEO’s Guide to Burning the Boats (After Doing the Work)
Welcome to How to CEO
A tactical guide for doing the real work of running a company.
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